A local group of entrepreneurs and developers yesterday unveiled Screenfuse, an interactive display to showcase the social media stream for businesses and special events.
The web-based service creates an attractive, live-updating screen that can show real-time social media activity connected to a store, restaurant, hotel, concert, or conference.
Screenfuse was developed in under a month by Hawaii-based web developer Evan Nagle, digital designer John Garcia, and L.A.-based entrepreneur Mike Prasad. The startup was incubated at The Greenhouse Innovation Hub in Kakaako.
“By leveraging social media networks such as Twitter, Instagram and Foursquare, Screenfuse activates on-site audiences to increase customer sharing and brand engagement,” Garcia explains.
Screenfuse displays are fully customizable, and powered by an intelligent filtering and network platform that ensures fresh, dynamic, and appropriate content. With a Screenfuse display, businesses can build their digital footprint, and learn more about their customers.
“Businesses spend a lot of time and money reaching out to potential customers online through ads, social postings and other outreach,” adds Prasad. “They often overlook a better way of marketing by activating existing customers that have already had a positive experience with their business. The praise of a happy customer has much more weight than the business promoting themselves.”
As a web service, Screenfuse does not require expensive proprietary hardware, as it can run on any screen via an internet connected computer or mobile device. And businesses can also include their own content or advertisements along with the social stream.
In addition to current social media channels, the Screenfuse team is actively expanding functionality to include live streaming video, custom data feeds, interactive polls and more.
Screenfuse is rolling out privately to select businesses. Other venues interested in leveraging Screenfuse for their business can request access by sending an email to firstname.lastname@example.org.