Hawaiian Airlines upgrades in-flight meals, hospitality

August 7, 2012 10:44 am 0 comments

Hawaiian AirlinesIn the first comprehensive redesign of its domestic onboard service product in more than a decade, Hawaiian Airlines has cemented its signature ‘Mea Ho‘okipa Service’ as the gold standard in domestic air travel and the only authentic Hawaii experience in air travel.

Hawaiian’s ‘Mea Ho‘okipa’ (translation: I am host) inflight service philosophy has long been embraced by travelers for its celebration of the culture, people and Aloha Spirit of Hawaii. Reintroduced August 1 on all flights between Hawaii and its 11 gateway cities in North America, Hawaiian has taken its acclaimed inflight service and made it even more enjoyable with enticing new made-in-Hawaii products, Island-style complimentary meals and improved service offerings.

The new program was inspired by customer feedback, solicited by Hawaiian to further align its service with the things that customers value most in onboard service and amenities.

“We take pride in offering the best airline service to and throughout the Hawaiian Islands, but we believe in continual improvement and we’re confident our guests will like what they see,” commented Peter Ingram, Hawaiian’s executive vice president and chief commercial officer. “In addition to offering the most comfortable cabins on wide-body aircraft serving Hawaii, our onboard service has been completely redesigned to provide more of what our guests say they value most: delicious complimentary meals, local products and our friendly, attentive service.”

Complimentary Meals, Wine and a New Signature Cocktail

With its new inflight hospitality program, Hawaiian is restoring a little elegance to onboard dining.

“We’re bringing back the ‘good old days of flying’ by making inflight dining a pleasant part of the travel experience, while showcasing the products and promoting the ambiance that makes Hawaii so special,” said Blaine Miyasato, Hawaiian’s vice president of product development.

Hawaiian is continuing to offer complimentary full meals at mealtimes to all customers on its North America flights – as any island family would do for their guests in their home – and its new menus designed by Executive Chef Chai Chaowasaree highlight the foods and flavors of the islands.

Hawaiian remains the only US carrier serving Hawaii that offers complimentary meals in all cabins.

For example, Hawaiian’s new breakfast menu for morning departures features Hawaiian Sweetbread with Cream Cheese and Guava Jelly, Tanioka’s Dried Mango, Papaya and Pineapple slices and a Macadamia Nut cookie. The new lunch menu for afternoon departures features entrees of Ginger Chili or Teriyaki Chicken with Steamed Rice and Savory Vegetables and dessert of Mango Cake or Kona Coffee Cake with Dark Roasted Coffee Bean.

Also new to Hawaiian’s meal service in the Main Cabin is a complimentary glass of red or white wine with lunch or dinner. Hawaiian’s wines are personally selected by Hawaii Master Sommelier Chuck Furuya.

Another new feature of Hawaiian’s complimentary service is the offering of a new signature tropical cocktail featuring Koloa Rum from Kaua‘i and an island-style snack, such as Maui Style Potato Chips, served two hours before landing to put travelers in an ‘island’ frame of mind before arriving, or to leave them with a final flavor of Hawaii before returning home.

New Premium Island Meals

In addition to its complimentary meals, Hawaiian’s premium meals for purchase in the Main Cabin now feature delicious new selections designed by Chef Chai that reflect the diversity of cultures and flavors that now characterize local cuisine in Hawaii.

The complete meals feature mouth-watering entrées like a Kalua Pork Sandwich, Island-Style Chicken, Prawns with Cold Noodles, and Chinese Chicken Salad, and are complemented with Maui Style Potato Chips and Hawaiian Spring bottled water. Guests can also enjoy a complimentary glass of wine with their premium selection.

Pau Hana Snack Bar

Also new to its onboard service, the Pau Hana Snack Bar is an extension of Hawaiian’s friendly galley service, where guests stop by to have drinks refilled, purchase island-style snacks like spam musubi or ramen noodles. Also available for purchase at the Pau Hana Snack Bar are fresh flower lei on flights to North America and Hawaiian Airlines branded gift items.

“The spirit of pau hana (translation: finish work) – of leaving work to go play, or leaving work to go home – is one of transformation,” said Miyasato. “Our new ‘Mea Ho‘okipa Service’ is meant to transform rushed or anxious travelers into relaxed guests as they travel to and from Hawaii. We’ve redesigned our onboard experience to maximize our opportunities to transform our guests and share our aloha.”

Made-in-Hawaii Treats

A highlight of Hawaiian’s new service is the showcasing of Hawaii products in its premium meal and snack offerings. Products like Primo Popcorn’s Wasabi Ranch or Li Hing Pineapple flavored popcorn, Kona Chips with Furikake Seasoning, Guava Macadamia Kaua‘i Kookies, Tanioka’s Li Hing Mango Slices and Hawaiian Host Chocolate Covered Macadamia Nuts are just some of the made-inHawaii treats that are offered for purchase at the Pau Hana Snack Bar.

New Service Enhancements

Hawaiian has also introduced the “Ho‘okipa Desk” in departure lounges, where guests can preorder inflight amenities such as premium meals, snacks or entertainment systems before they board their flight, get tips on what to do at their destination or learn more about their inflight experience.

Onboard, Hawaiian has also redesigned the orchestration of its inflight service to allow for more interaction between flight attendants and guests. In addition, flight attendants are now assigned to certain rows, allowing them to focus on fewer guests than before and have more time to talk story and serve each guest in a manner more befitting the Hawaiian tradition of hospitality.

“This is where ‘Mea Ho‘okipa Service’ lives,” said Miyasato. “At the heart of the Hawaiian Airlines experience is the authentic hospitality of our people. The goal of our new service is to promote meaningful interactions with our guests where our employees can really shine.”

About Hawaiian Airlines

Hawaiian has led all U.S. carriers in on-time performance for each of the past eight years (2004-2011) as reported by the U.S. Department of Transportation. Consumer surveys by Condé Nast Traveler, Travel + Leisure and Zagat have all ranked Hawaiian the highest of all domestic airlines serving Hawaii.

Now in its 83rd year of continuous service, Hawaiian is Hawaii’s biggest and longest-serving airline, as well as the largest provider of passenger air service from its primary visitor markets on the U.S. mainland. Hawaiian offers nonstop service to Hawaii from more U.S. gateway cities (11) than any other airline, along with service from Japan, South Korea, the Philippines, Australia, American Samoa, and Tahiti. New nonstop service will begin between Honolulu and Sapporo, Japan (October 30, 2012), Brisbane, Australia (November 27, 2012), and Auckland, New Zealand (March 13, 2013). Hawaiian also provides approximately 170 daily jet flights between the Hawaiian Islands.

Hawaiian Airlines, Inc. is a subsidiary of Hawaiian Holdings, Inc. (NASDAQ: HA). Additional information is available at HawaiianAirlines.com. Follow updates on Twitter about Hawaiian (@HawaiianAir) and its special fare offers (@HawaiianFares), and become a fan on its Facebook page (Hawaiian Airlines).

Leave a Reply


Other News

  • Technology Tourism HVCB Seeks Digital Marketing Coordinator

    HVCB Seeks Digital Marketing Coordinator

    The Hawaii Visitors and Convention Bureau (HVCB), tasked with creating “sustainable, diversified, travel destination demand” for the Hawaiian Islands, is seeking a Digital Marketing Coordinator. “This person’s main job function will be to generate great Hawaii content for our various communication channels – gohawaii.com, our blog, enewsletters and social,” explains Kara Imai, the HVCB’s Senior Director of Digital Marketing. “They should have excellent writing skills and also be able to recognize and manage other good freelance content creators.” While it’s […]

    Read more →
  • Education Featured Windward District’s Science Fair Marks 28th Year

    Windward District’s Science Fair Marks 28th Year

    More than 200 students from 31 Windward Oahu schools will present over 160 projects at the annual Windward District’s Science and Engineering Fair.

    Setup begins today at Windward Community College, with judging tomorrow morning and displays open to the public in the afternoon. Winners will be announced on Saturday.

    This year marks the event’s 28th year, and the three-day program is organized by vice principals from schools spanning from Waimanalo to Sunset Beach. In addition to the competition, it offers sixth- through tenth-graders several breakout sessions and presentations by college professors as a way to inspire Hawaii’s future scientists.

    Read more →
  • Art Education Featured Updates Sheet metal roses return for Valentine’s Day

    Sheet metal roses return for Valentine’s Day

    The annual “Forever Rose” sale by the Sheet Metal and Plastics Program at HCC started as a bet over 15 years ago.

    “An apprenticeship student challenged me to make a rose out of sheet metal,” recalls Danny Aiu, Associate Professor of the program. “That night with a strip of sheet metal I molded a rose with my hands. Today, our students apply their skills by operating a plasma cutter, chemicals and other tools used in the trade to create each rose one by one.”

    Read more →
  • Environment Featured Science Hawaii lab finds dramatic shift in Pacific ecosystem

    Hawaii lab finds dramatic shift in Pacific ecosystem

    The Hawaii Undersea Research Laboratory (HURL) has enabled scientists to determine that a long-term shift in nitrogen content in the Pacific Ocean has occurred as a result of climate change. Researchers observed overall nitrogen fixation in the North Pacific Ocean has increased by about 20 percent since the mid 1800s and this long-term change appears to be continuing today, according to a study published recently in the journal, Nature.

    Using chemical information locked in organic skeletal layers, the team used these ancient deep corals as detailed recorders of changes at the base of the open Pacific food web over the last 1,000 years. This represents the first detailed biogeochemical records for the planet’s largest contiguous ecosystem. This type of sample is only available using deep-diving submersibles, such as those operated by HURL.

    Read more →
  • Environment Featured Publicity Science Television ‘Voice of the Sea’ TV series debuts in January

    ‘Voice of the Sea’ TV series debuts in January

    A new television show highlighting ocean and coastal scientists and cultural experts from Hawaii and the Pacific will debut on January 5, 2014. “Voice of the Sea” will be broadcast on on KVFE (Channel 5 and 1005) on Sundays at 6:00 p.m.

    The show is hosted by Dr. Kanesa Duncan Seraphin, world paddleboard champion, shark researcher, and science education expert.

    Dr. Seraphin, director of the University of Hawaii Sea Grant Center of Excellence in Marine Science Education and associate professor at the Curriculum Research & Development Group in the College of Education at the University of Hawaii at Mānoa, has traveled across the Pacific to bring stories of relevance to Hawaii. Each half-hour episode profiles local science and cultural celebrities and presents thought-provoking information in an exciting, original, reality-based way.

    Read more →
  • Art People Publicity HIFF names new Executive Director

    HIFF names new Executive Director

    As part of the Hawaii International Film Festival’s (HIFF) business continuity strategy, the HIFF Board of Directors announces that, effective January 1, 2014, current HIFF Executive Director, Chuck Boller, will transition to a new Director Emeritus role and Deputy Director, Robert Lambeth, will transition to Executive Director. Designed to support HIFF’s long-term film exhibition and education strategies, Mr. Boller will now focus primarily on fundraising and establishing a new HIFF Foundation. HIFF Board President and Chairman, Owen Ogawa, said: “Chuck […]

    Read more →
  • Featured History Television Tourism Battleship Missouri Screens Special ‘Five-0′ Episode

    Battleship Missouri Screens Special ‘Five-0′ Episode

    Starting this Saturday, December 7 through December 13, visitors to the Battleship Missouri Memorial will enjoy a special sneak preview of the ‘Hawaii Five-0′ episode that will later air nationwide on Friday, December 13, 9PM ET/PT, on the CBS Television Network.

    Titled ‘Ho‘onani Makuakane’ (‘Honor Thy Father’), the episode focuses on the attempted murder of a Pearl Harbor veteran that leads ‘Five-0′ to use decades old evidence to investigate a deadly crime committed within the internment camps holding Americans of Japanese ancestry on Oahu during World War II. A remembrance ceremony using actual World War II veterans was filmed at the Battleship Missouri Memorial.

    The ‘Hawaii Five-0′ episode in its entirety will be projected onto a large video screen in the Missouri’s educational classroom, which is air-conditioned and located one deck below the main deck next to the Mess Hall.

    Read more →
  • Government Media Television State blasts ‘American Jungle’ shoot in Hawaii

    State blasts ‘American Jungle’ shoot in Hawaii

    In response to The History Channel’s new series “American Jungle,” the Department of Land and Natural Resources (DLNR), as well as representatives of hunting, animal protection and film agencies in Hawaii, find the series’ depiction of hunting activities on the Island of Hawaii to be inaccurate, offensive, and in some cases, potentially illegal.

    The DLNR Division of Conservation Resource Enforcement (DOCARE) is currently conducting an investigation into whether several of DLNR’s rules and regulations may have been broken during the filming of the program. Activities such as night hunting both on public and private land, are illegal under Hawaii Revised Statues §183D-27 and Hawaii Administrative Rules §13-123-6. The Division of Forestry and Wildlife (DOFAW), which oversees DLNR’s hunting program, denied a permit request last spring for the production to film on state forest lands.

    Read more →