Ikehu Naturals LLC, a Hawaii-based startup, recently won an award in a contest sponsored by the U.S. Department of Energy. The award was given for its Demand Response Incentive (DRIVE) system. The DRIVE technology gives power companies the ability to offer airline miles to their energy efficient customers.
Ikehu said in a statement that it hopes the award generates interest by power companies around the world.
“It’s an honor to be selected among the winners in such a prestigious competition” says Ikehu CEO and founder Holland Wood. “Soon, utilities will have the ability to use airline miles to guide consumers towards responsible energy use.”Read more