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The idea of Hawaii having its own NFL franchise has long captured the imagination of football fans in the Aloha State.

With its iconic beaches, vibrant culture and passionate local sports fans, Hawaii seems like a natural fit for professional football.

If you’re short on time, here’s a quick answer to your question: While Hawaii has advantages like a loyal local fanbase, its small population and geographic isolation pose major obstacles to attracting an NFL team.

In this article, we’ll explore the prospects, benefits and challenges of Hawaii landing an NFL franchise.

We’ll look at Hawaii’s sports culture, market size, potential stadium options and more to determine if Hawaii could realistically support its own NFL team.

Hawaii’s Passion for Football

One man holding rugby ball

When it comes to sports, Hawaii is known for its love for football. The islands have a deep-rooted passion for the game, which is evident in the popularity of high school and college football.

High school & college football popularity

High school football in Hawaii is a big deal. The stadiums are often packed with enthusiastic fans, cheering on their favorite teams.

The annual state championships draw large crowds and showcase the incredible talent that the islands have to offer. The intense rivalries between schools create a sense of excitement and anticipation that is unparalleled.

College football is also a major attraction in Hawaii. The University of Hawaii’s football team, the Rainbow Warriors, has a strong following and competes at the NCAA Division I level.

The games are a highlight for many locals and provide an opportunity for families and friends to come together and support their team.

Also readThe Complete Guide To The University Of Hawaii’S Mascot

Hawaii has produced NFL stars

Despite its small size, Hawaii has produced some remarkable talent that has gone on to excel in the NFL.

One of the most well-known football players from Hawaii is former University of Hawaii quarterback, Colt Brennan. Brennan set numerous records during his college career and went on to play for the Washington Redskins in the NFL.

Another notable player is Manti Te’o, who hails from Laie, Hawaii. Te’o had an illustrious career at Notre Dame and was a Heisman Trophy finalist. He currently plays for the New Orleans Saints in the NFL.

These success stories have inspired young athletes in Hawaii and have further fueled the passion for football in the islands.

Growing interest in the NFL

While Hawaii has always had a strong interest in football, the popularity of the NFL has been steadily increasing in recent years.

The annual Pro Bowl, which is held in Hawaii, attracts fans from all over the world. It is an opportunity for locals to see their favorite NFL players up close and personal.

Furthermore, with the advancement of technology, fans in Hawaii can now easily follow their favorite NFL teams and players through live streaming and social media.

This has allowed the islanders to feel more connected to the sport and has contributed to the growing interest in the NFL.

All in all, Hawaii’s passion for football is undeniable. The fervor for the game extends from high school rivalries to the success of local players in the NFL. With the growing interest in the NFL, it wouldn’t be surprising to see an NFL team in Hawaii in the near future.

Also read: What Time Do NFL Games Start in Hawaii? An In-Depth Look

Population & Stadium Considerations

When considering the prospect of an NFL team in Hawaii, one of the key factors to examine is the state’s population.

While Hawaii is undoubtedly a desirable destination with its beautiful landscapes and warm climate, it is important to note that it has a relatively small population compared to other states.

As of 2021, the estimated population of Hawaii is around 1.4 million people. This is significantly smaller than states like California or Texas, which have populations well over 30 million.

However, despite its small population, Hawaii has a significant advantage when it comes to attracting tourists from around the world. The state is a popular vacation destination, with millions of visitors each year.

This influx of tourists can potentially boost attendance at NFL games, adding to the fanbase and revenue streams for the team.

Hawaii’s small population

Hawaii’s small population can be seen as both a challenge and an opportunity for an NFL team.

On one hand, a smaller local population means a potentially smaller fanbase to draw from. This could make it more difficult to fill a stadium on a regular basis or generate enough local support for the team.

On the other hand, a small population offers a unique opportunity for the team to become a unifying force in the community.

With a smaller pool of potential fans, there may be a greater sense of camaraderie and support among those who do choose to follow the team.

This could create a tight-knit fanbase that is passionate and dedicated, despite their smaller numbers.

Stadium location and capacity

In addition to population considerations, the location and capacity of the stadium are crucial factors to consider.

Hawaii currently has the Aloha Stadium, which has served as the home of the University of Hawaii football team and has hosted NFL preseason games in the past. However, the stadium is aging and may not meet the requirements of a modern NFL team.

If Hawaii were to pursue an NFL team, there would likely need to be significant investment in a new stadium or renovation of the existing one.

The stadium’s location would also need to be carefully considered to ensure accessibility for both local residents and tourists.

It is worth noting that the NFL has successfully expanded into new markets in the past, with teams like the Las Vegas Raiders and the Jacksonville Jaguars finding success in areas that were not traditional football hotspots.

With proper planning and support from the community, it is possible that an NFL team in Hawaii could thrive and bring a new level of excitement to the state.

Financial Viability of an NFL Franchise

Estimating the costs

Before considering the prospect of an NFL team in Hawaii, it is important to analyze the financial implications.

Establishing an NFL franchise requires substantial investment in various areas. The costs include but are not limited to stadium construction or renovation, player salaries, coaching staff, marketing, and operational expenses.

According to a Statista report, the average cost of building a new NFL stadium ranges from $1 billion to $2 billion.

Additionally, maintaining a competitive team involves significant expenditures in player contracts, travel expenses, and facility management.

Projecting revenues

While estimating the costs is crucial, projecting potential revenues is equally important to determine the financial viability of an NFL team in Hawaii.

The revenue streams for an NFL franchise primarily come from ticket sales, sponsorships, merchandise sales, and media rights. The popularity of football in Hawaii, combined with the state’s vibrant tourism industry, can contribute to a strong fan base and increased ticket sales.

Furthermore, the allure of an NFL team in paradise could potentially attract lucrative sponsorship deals from local businesses as well as national and international brands. Expanding the team’s merchandise sales through online platforms can also boost revenue.

It is worth noting that the revenue projection should consider factors such as market size, competition, and economic conditions.

Managing travel costs

One unique challenge for an NFL team based in Hawaii is managing travel costs.

The distance between Hawaii and the mainland United States poses logistical and financial hurdles. Regular travel to the mainland for away games would require significant expenses for airfare, accommodation, and other related costs.

However, innovative strategies can help mitigate these challenges. For instance, scheduling consecutive away games on the mainland can reduce the frequency of travel, making it more cost-effective.

Additionally, negotiating favorable deals with airlines and hotels can help lower travel expenses. While managing travel costs is a crucial aspect, it is essential to consider the overall financial feasibility of an NFL team in Hawaii.

Precedents from Other Small Markets

Success of the Green Bay Packers

When considering the prospect of an NFL team in Hawaii, it is essential to examine the success of small market teams in the league.

The Green Bay Packers, a team based in a city with a population of just over 100,000, serve as a remarkable example. Despite being located in a small market, the Packers have achieved tremendous success both on and off the field.

With a passionate fan base and a storied history, the team has managed to become one of the most successful franchises in NFL history.

This success has been driven by factors such as strong community support, effective management, and a commitment to building a winning culture.

The Green Bay Packers’ success demonstrates that a smaller market does not necessarily equate to a lack of support or financial viability.

The team’s ability to consistently fill Lambeau Field and generate revenue through merchandise sales and sponsorships shows that a dedicated fan base can be found in even the most unexpected locations.

This precedent should give hope to proponents of an NFL team in Hawaii, as it illustrates that success can be achieved outside of the traditional large markets.

Jacksonville Jaguars’ Struggles

While the Green Bay Packers serve as a positive example, it is also essential to examine the challenges faced by small market teams.

One such example is the Jacksonville Jaguars, a team located in a city with a population of approximately 900,000.

The Jaguars have struggled with attendance and financial stability throughout their existence. Despite efforts to attract fans and generate revenue, the team has faced difficulties in filling their stadium and establishing a strong following.

The struggles of the Jacksonville Jaguars highlight the importance of factors such as market size, competition from other sports teams, and the overall economic climate of a region

. These challenges can make it difficult for a small market team to compete with larger, more established franchises.

However, it is important to note that each market is unique, and the difficulties faced by the Jaguars may not necessarily be indicative of what an NFL team in Hawaii would experience.

Potential Ownership Groups

Hawaii-based investors

One of the potential ownership groups for an NFL team in Hawaii could be comprised of local Hawaiian investors. These individuals would have a deep understanding of the culture, traditions, and values of the state, making them well-suited to represent Hawaii in the NFL.

Additionally, they would likely have strong connections within the local business community, which could lead to valuable partnerships and sponsorship opportunities for the team.

Having Hawaii-based investors involved in the ownership group would also ensure that the team remains rooted in the local community and contributes to its economic development.

Out-of-state billionaire owners

Another possibility for ownership of an NFL team in Hawaii could be wealthy individuals from outside the state. These out-of-state billionaires would bring their vast resources and expertise in sports ownership to the table.

They might have previous experience owning professional sports teams and could provide the necessary financial backing to build a state-of-the-art stadium and attract top-tier players and coaches.

While they may not have the same intimate knowledge of Hawaii as local investors, they could still contribute to the team’s success through their business acumen and ability to leverage their connections in the sports industry.

It is worth noting that there have been instances of successful out-of-state ownership in professional sports. For example, the Green Bay Packers, a small-market team, have been community-owned since 1923 and have consistently performed well on and off the field.

Similarly, the Seattle Seahawks are owned by Microsoft co-founder Paul Allen, who has been instrumental in building a winning franchise.

These examples demonstrate that the location of the team’s ownership group does not necessarily dictate its success, but rather the commitment and vision of the owners themselves.

Also readDoes Hawaii Have An Nfl Team?


While Hawaii’s small population and isolation present challenges, the state’s passionate football culture and precedent from other small markets show an NFL team could potentially thrive there.

With the right ownership and stadium plan, the island’s loyal sports fans may one day have a team to call their own.

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